Unisearch Partners
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  • What We Do
    • Quant – Qual
      • Advantages of Integrated Techniques
    • Experiential & Interactive Concept Testing
    • Developmental Ad Testing
    • Super Bowl Ad Testing
    • Qualitative Interviewing Services
  • Why Unisearch
  • Our Clients
  • Who We Are
    • Ed Benfield, Senior Partner
    • Scott Rozek, Senior Partner
    • Greg Snyder, Director
  • Contact Us
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  • Scott Rozek, Senior Partner

Scott Rozek, Senior Partner

Scott RozekScott Rozek joined UNISEARCH as a Senior Partner in 1994.  He has over 30 years of experience in marketing research, new product development, advertising and marketing.   Mr. Rozek brings strong client-side marketing understanding to the company.  Prior to joining Unisearch, Mr. Rozek had extensive experience developing and implementing various marketing programs, as well as working with advertising and promotion agencies.  In addition, Scott has been directly involved in writing marketing plans, creating selling materials, designing packaging, developing ad campaigns and managing the development and introduction of several new beverage products.  This background in brand management adds essential “real world” understanding and input to program design, analysis and reporting.

Scott earned both his undergraduate degree in business and his MBA from Michigan State University.  He has wide-ranging experience in numerous package goods and service categories including the beverage, personal care, hospitality and snack food industries.

Scott Rozek

Master of Science Marketing Research from MSU

Our Business Creed

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.

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