Scott Rozek joined UNISEARCH as a Senior Partner in 1994. He has over 30 years of experience in marketing research, new product development, advertising and marketing. Mr. Rozek brings strong client-side marketing understanding to the company. Prior to joining Unisearch, Mr. Rozek had extensive experience developing and implementing various marketing programs, as well as working with advertising and promotion agencies. In addition, Scott has been directly involved in writing marketing plans, creating selling materials, designing packaging, developing ad campaigns and managing the development and introduction of several new beverage products. This background in brand management adds essential “real world” understanding and input to program design, analysis and reporting.
Scott earned both his undergraduate degree in business and his MBA from Michigan State University. He has wide-ranging experience in numerous package goods and service categories including the beverage, personal care, hospitality and snack food industries.