Greg Snyder joined UNISEARCH as Market Research Director and Qualitative Specialist in 1999.Â Greg’s experience spans over 25 years as a professional market researcher on both the client and agency side, as well as in brand management.
Greg has held research positions at the Stroh Brewery, Kraft Foods, W. B. Doner Ad Agency, and Anheuser-Busch. As a market researcher atÂ A-B, Greg honed his skills as a focus group moderator, conducting over three hundred groups per year. Greg also spent several years in brand management at A-B.Â This unique breadth of market experience has served not only to make Greg a solid qualitative researcher, but has also given him the ability to understand client needs and implement research that clearly and effectively addresses those needs.
GregÂ earned both his undergraduate degree in business and his MBA from Michigan State University. Â He has wide-ranging experience in researching advertising, along with new product and packaging developmentÂ for numerous categories, including beverages, theme parks, snack foods, agricultural products and pet food.