Unisearch Partners
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  • What We Do
    • Quant – Qual
      • Advantages of Integrated Techniques
    • Experiential & Interactive Concept Testing
    • Developmental Ad Testing
    • Super Bowl Ad Testing
    • Qualitative Interviewing Services
  • Why Unisearch
  • Our Clients
  • Who We Are
    • Ed Benfield, Senior Partner
    • Scott Rozek, Senior Partner
    • Greg Snyder, Director
  • Contact Us
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  • Greg Snyder, Director Qualitative Research

Greg Snyder, Director Qualitative Research

Greg Snyder joined UNISEARCH as Market Research Director and Qualitative Specialist in 1999.  Greg’s experience spans over 25 years as a professional market researcher on both the client and agency side, as well as in brand management.

Greg has held research positions at the Stroh Brewery, Kraft Foods, W. B. Doner Ad Agency, and Anheuser-Busch. As a market researcher at  A-B, Greg honed his skills as a focus group moderator, conducting over three hundred groups per year. Greg also spent several years in brand management at A-B.  This unique breadth of market experience has served not only to make Greg a solid qualitative researcher, but has also given him the ability to understand client needs and implement research that clearly and effectively addresses those needs.

Greg earned both his undergraduate degree in business and his MBA from Michigan State University.  He has wide-ranging experience in researching advertising, along with new product and packaging development  for numerous categories, including beverages, theme parks, snack foods, agricultural products and pet food.


Master of Science Marketing Research from MSU

Our Business Creed

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.

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