Unisearch Partners
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Quantitative Confidence with Qualitative Depth
  • What We Do
    • Quant – Qual
      • Advantages of Integrated Techniques
    • Experiential & Interactive Concept Testing
    • Developmental Ad Testing
    • Super Bowl Ad Testing
    • Qualitative Interviewing Services
  • Why Unisearch
  • Our Clients
  • Who We Are
    • Ed Benfield, Senior Partner
    • Scott Rozek, Senior Partner
    • Greg Snyder, Director
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  • Ed Benfield, Senior Partner

Ed Benfield, Senior Partner

Ed_BenfieldEd Benfield has over thirty years of experience as a professional market researcher on both the client and supplier sides of the business. He is an expert in consumer research and an accomplished focus group moderator. Mr. Benfield has worked with UNISEARCH on consulting projects since 1989 and joined the company as a Senior Partner in 1994.

In addition to his broad-based knowledge of consumer research, Mr. Benfield brings considerable expertise in research design and quantitative analysis to the company. Ed has a unique ability to quickly understand the needs of clients and to design programs to meet those specific needs. Among his specialties are the design, analysis and implementation of laddering studies, customer satisfaction surveys and other quantitative studies. He has worked extensively on projects in that area over the past fifteen years.

Mr. Benfield is an honors and Phi Beta Kappa graduate of Southern Illinois University, where he majored in Economics and minored in Computer Science and Quantitative Techniques. He has completed Executive Education at the Wharton School at the University of Pennsylvania on marketing research. He has extensive experience in package goods , theme parks and the casino industry.

Benfield Zone

Master of Science Marketing Research from MSU

Our Business Creed

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.

Contact Information

  • 734-464-9800
  • scott.rozek@unisearchpartners.com
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The Experts

  • Ed Benfield, Senior Partner
  • Scott Rozek, Senior Partner
  • Greg Snyder, Director of Qualitative Research

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