Unisearch Partners
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Quantitative Confidence with Qualitative Depth
  • What We Do
    • Quant – Qual
      • Advantages of Integrated Techniques
    • Experiential & Interactive Concept Testing
    • Developmental Ad Testing
    • Super Bowl Ad Testing
    • Qualitative Interviewing Services
  • Why Unisearch
  • Our Clients
  • Who We Are
    • Ed Benfield, Senior Partner
    • Scott Rozek, Senior Partner
    • Greg Snyder, Director
  • Contact Us
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Who We Are

We are three  senior level researchers with unique and complimentary talents who address a specific kind of research need using specialized techniques.

Ed Benfield Scott Rozek Greg Snyder
Quantitative analysis and
research methodology
Strategic Insights and
New Product Development
Qualitative specialist: Group and
individual interviews

How we got here…

  • Before we formed Unisearch, We worked on the client side of the business and eventually worked together in the same company.
  • Over the years, the Marketing Research function faced more demands to do more with less human and dollar resources. (Even the name changed to Market Insights)
  • In response to these new challenges, the future partners teamed up to develop innovative techniques to address these issues.
  • In 1994, Ed, Scott and Robert Geddes (now retired) formed Unisearch Partners. Greg Snyder later joined Unisearch in 1999. Our formula for success was to assemble a group of researchers who possessed common values but complimentary skills.
  • The business goal of Unisearch Partners was to offer techniques that we had developed to fill the need in the supplier community for research methodologies that were more Impactful and productive than what was currently available.

Why we do it…

  • We have a passion for research. We are all curiosity driven and intuitive thinkers. We enjoy figuring out what makes people tick. As the saying goes, People who love what they do don’t have to work for a living.
  • We want our clients to succeed. The business world gets more and more competitive. All the partners have worked for companies that did not succeed. It’s not pretty.  The more we can do to help our clients prosper , the better we sleep at night.
  • You gotta eat. Let’s not kid anyone, we are also in it for the money. However, we are not trying to become rich and famous.  Our goals are simple: to build a nice, secure life for our families.

Master of Science Marketing Research from MSU

Our Business Creed

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.

Contact Information

  • 734-464-9800
  • scott.rozek@unisearchpartners.com
  • Contact Us
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The Experts

  • Ed Benfield, Senior Partner
  • Scott Rozek, Senior Partner
  • Greg Snyder, Director of Qualitative Research

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