Super Bowl Advertising Experts
- Industry leader in testing and optimizing Super Bowl ads
- Over 15 years of experience with major advertisers including Anhueser-Busch, Dannon, Frito-Lay, and Pepsi
- Tested 17% of all ads run during the Super Bowl in the past 15 years
- Test 50% of all the ads that finished in the top 10 of USA Today Ad Meter ®
- Over 85% effective in determining if ad will be in top 10 of USA Today Ad Meter ®
- Benchmarks available for likability, Super Bowl quality and day-after talk value.
- Integrated testing technique utilizing audience response technology (both keypads and dials)
- Experts in key Super Bowl success criteria