Super Bowl Ad Testing

Super-Bowl-Ad-Data-Illustration

Super Bowl Advertising Experts

Industry leader in testing and optimizing Super Bowl ads
Over 15 years of experience with major advertisers including Anhueser-Busch, Dannon, Frito-Lay, and Pepsi
Tested 17% of all ads run during the Super Bowl in the past 15 years
Test 50% of all the ads that finished in the top 10 of USA Today Ad Meter ®
Over 85% effective in determining if ad will be in top 10 of USA Today Ad Meter ®
Benchmarks available for likability, Super Bowl quality and day-after talk value.
Integrated testing technique utilizing audience response technology (both keypads and dials)
Experts in key Super Bowl success criteria

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.