Qualitative Interviewing Services

Full-time moderator (Greg Snyder) with over 25 years of experience

Expert in interviewing men

Standard focus groups
Laddering studies
1 on 1s, Dyads, Triads – in-depth interviews to:

Identify core values linking consumer to brand
Reveal emotional involvement with brand
Contribute to foundational research

We specialize in packaging design, ad testing, new product development and interviewing men.

If your project calls for a female moderator or a Spanish language first moderator, we recommend you consider:

Bonny Reiff E-mail: BJReiff@gmail.com Phone: 212-988-7060
Horacio Segal E-mail: LatinoPlanet@aol.com Phone: 305-940-0930

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.