Unisearch Partners
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  • What We Do
    • Quant – Qual
      • Advantages of Integrated Techniques
    • Experiential & Interactive Concept Testing
    • Developmental Ad Testing
    • Super Bowl Ad Testing
    • Qualitative Interviewing Services
  • Why Unisearch
  • Our Clients
  • Who We Are
    • Ed Benfield, Senior Partner
    • Scott Rozek, Senior Partner
    • Greg Snyder, Director
  • Contact Us
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Experiential & Interactive Concept Testing

There are times when the internet just does not meet your concept testing needs. We fill those voids.

Experiential / Interactive Concept Testing (ECT)

  • Hands on concept testing for when it is essential for consumers need to feel, use, smell, taste, handle, or interactive with the concept.
  • This technique is particularly useful for packaging evaluation.

Downstream Concept Testing

  • When you need to reduce your concepts in the intermediate stage of development down to 2 or 3 concepts and the internet alone just cannot get you there

Security Sensitive Concept Testing

  • For those situations where protecting proprietary information is paramount

In these situations, our integrated approach provides comprehensive results you need:

  • Custom integrated designs for each project
  • Larger sample sizes provide quantitative confidence
  • Breakout groups of 6-8 based on consumer responses provide qualitative depth on:
    • Ergonomic issues
    • Comparisons to competing products
    • Potential likelihood to use the product, packaging, positioning options, etc.
    • Uniqueness of concept or feature
    • Fit with brand image and/or impact on image
    • Additional probes based on wireless rating responses and specific objectives
  • Timely results – provides comprehensive measures of consumer reactions in 2-7 days
  • Rollup summary data available at the end of the last group of each day
  • Global Continuity – can be executed in many different countries and languages (successfully completed projects in China, Germany, France, Italy, United Kingdom, Brazil, Mexico and Russia.)

Master of Science Marketing Research from MSU

Our Business Creed

Our over riding goal for Unisearch Partners is to be the kind of supplier we always wanted to work with as a client. For us, that means several things.

Don't try to be all things to all people.

Focus on key areas where our expertise and experience will impact key marketing decisions, and continually build, refine and evolve our techniques and expertise.

Go beyond simple answers.

Produce findings that will help clients build their business, not just answer the research question at hand. Add value to the research by becoming knowledgeable about the client's categories and brands.

No two projects are alike.

Utilize innovative techniques that are proven but flexible so as to allow us to customize them to meet the needs of the project and the client.

When you hire us, you get us.

We focus our efforts on doing research, not running a larger research company.

We can react fast and do more with less.

The experience researchers do the work. We don't hand off your project to junior staff. When you hire us, you get us.

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