Experts in integrated qual-quant techniques and real-time audience response technology.
- Interactive concept testing. For those situations when you need the consumer to use/ operate a product (like tools or sports equipment) or handle a package.
- Experiential concept testing. When you need the target to touch, feel, smell or taste a product idea.
- Testing confidential concepts / products / positions. Those situations where Internet security concerns dictate a safer way to research ideas.
- Downstream concept testing. When you have 6-10 concepts and you need to optimize them to get down to the best 2-3 ideas.
- Super Bowl ad testing. We have been testing SB ads for over 15 years for several major advertisers. We can help you get the breakthrough ad you are looking for.
- Developmental ad testing. Combining qual-quant to test key attributes along with a key messaging review helps identify the best ideas to develop further.
- Political positions. As political correctness grows, the ability to get clean, anonymous reactions is critical. Our qual-quant approach can provide that.
- Flexibility. Our well rounded experience across numerous categories allows us to customize each project to maximize the results.
- Quick turnaround. We understand the “need for speed” in execution and reporting.
- Do a lot with a little. The Unisearch approach facilitates the achievement of multiple objectives within one project.
- Global continuity. Our techniques allow for unified methodology across countries. We have successfully completed projects in China, Russia, Brazil, Italy, France, Germany, Mexico and the United Kingdom.
- Interviewing men. We have extensive experience in the beer / gaming / automotive aftermarket categories that informs our understanding of what makes men tick.